Co-Founder & CEO, Stirrup Unlimited, LLC
LaToya Stirrup has over fifteen years of experience in Advertising and Marketing, managing award winning campaigns and performing in the disciplines of account management, project management, production and traffic. While working at Ogilvy (2004 – 2006) and AgencyNet Interactive (2006 – 2011), which is now AgencyTen, she actively managed enterprise-level digital solutions for brands such as Slim-Fast, Promise Buttery Spread, Dove, Nickelodeon, Bacardi, Grey Goose, Island Def Jam, Ruby Tuesday, and Mike’s Hard Lemonade. Upon joining The Community (2011 – 2013), she expanded her experience as Director of Project Management & Creative Resource Manager by working to build the Project Management Department and establish processes for resource management within the agency. She also had the opportunity to lead all digital initiatives and delve into traditional media as well as the US Hispanic/LATAM market handling TV, print, radio, direct marketing as well as experiential projects for brands such as Volvo Cars, Converse, Time Warner Cable, Modelo Especial, Trident, and Corona Extra.
Beyond her ad agency background, LaToya has entrenched herself in the local community development, historic preservation and technology sectors. In 2012, LaToya began providing pro bono advertising, strategic planning, production, and branding services to support the various initiatives of the Collaborative Development Corporation in Coconut Grove including the launch of KROMA Art Space & Studios. Realizing the nascent opportunities in South Florida, LaToya decided it was time to become her own CEO and leverage her diverse experience as a strategic consultant and project manager in July 2013. Two months later, LaToya would become a founding member of Digital Grass Innovation & Technology. Digital Grass is a technology and social impact accelerator, which presents LaToya with the opportunity to provide budding entrepreneurs with a level of strategic thinking and execution usually only afforded to toptier brands. Through Digital Grass, which is a Knight Foundation Grantee, LaToya and team are also highlighting the work being done by top influencers in the South Florida tech and innovation ecosystem through visual storytelling and weekly shows such as Tech, Beats & Bytes. In 2016, LaToya and her two sisters launched KAZMALEJE, a company that looks to change the way consumers embrace themselves and their curls by developing innovative hair care tools and lifestyle accessories. LaToya is also the recipient of awards such as Walker’s Legacy Power Award, Legacy Miami 40 Under 40 Award and is actively involved in various community organizations and boards.