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The Women’s Edge Seeks Manager, Programs & Marketing in Massachusetts

Jan 14, 2025

Role/Position

The Women’s Edge, the premier women’s business leadership non-profit organization in greater Boston has a unique staff opening for an enthusiastic and experienced Manager, Programs & Marketing to join our dynamic team. The successful candidate will be responsible for developing and implementing marketing programs & strategies to increase organizational visibility, foster community relationships & engagement, and provide administration support to the CEO and the board of directors. While the position is Boston-based, the team works virtually, but meets regularly throughout the Boston area. This role requires a proactive individual with excellent communication skills, impactful marketing experience, strong networking abilities, and a deep understanding of relationship building.

Responsibilities

Marketing & Communications

    • Develop content and publication calendar for marketing communications and campaigns to engage current and future target audiences.
    • Manages social media calendar across all programs and platforms; creates original content, including graphic design; monitor social media for engagement and amplification of messages.
    • Create marketing materials and presentations to support outreach and business development efforts.
    • Monitor newsfeeds for updates on members, BOD members, and member organizations; repurpose in proactive communications and outreach.
    • Manage and update TWE website to raise awareness, engagement, and conversion.
    • Manage and report on marketing analytics; proactively monitor analytics to enhance digital performance and drive growth.

Administration

    • Prepare, distribute, and track communications on behalf of leadership.
    • Attend BOD and committee meetings and take minutes as necessary.
    • Manage and monitor program budgets and accounts receivable.
    • Prepare program budgets and monthly financial reports in conjunction with leadership.
    • Create quarterly reporting on marketing programs, email, website and social media metrics.

Programs & Events

    • Collaborates on design and planning of annual and one-off events and leadership development programs.
    • Manages event-related graphic design, including signage and PPT decks.
    • Manage events onsite, including setup, registration and attendee management.

Business Development

    • Develop and maintain relationships with corporate partners and sponsors.
    • Identify new business opportunities and partnerships.
    • Create and implement strategies in concert with leadership to attract and retain business support.

Community Engagement

    • First point of contact for all potential and current members.
    • Management of online TWE community.
    • Manage membership records and the member billing process.

Breakdown of Activity

    • 30% Marketing strategy/social media management
    • 30% Administrative support for the Executive team, board and committee leaders to drive engagement
    • 30% Strategic and administrative support for all events and initiatives
    • 10% Member engagement, registration, and serve as the key liaison for all current members

Qualifications

    • Excellent organizational, communication and analytical skills.
    • Minimum of 5 years of relevant marketing and business development experience.
    • BA/BS in Marketing or equivalent work experience, a plus.
    • Creative, collaborative, high-energy, innovative, proactive and resourceful.
    • Must be a team player/contributor and work independently and remotely.
    • Must be proficient in Word, Excel, PowerPoint, Outlook, and Constant Contact; knowledge and experience in digital demand generation is preferred.
    • Design experience is a plus (Adobe InDesign, Illustrator, Canva).
    • Demonstrated experience with social media platforms and marketing tools.
    • Detail oriented.
    • Event planning experience a plus.

Salary range: $65-80k, commensurate with experience.

Please send letter of interest and resume/CV:

Elizabeth L. Hailer, CEO, The Women’s Edge

hiring@thewomensedge.org

 

No phone calls please